These endorsements are additional printed instructions on
your mail piece that will help you maintain a clean database as
well as provide for proper treatment of the delivery of your
mail. Endorsements are a service provided by the USPS.
The costs for using these endorsements will depend on the
class of mail and the service being requested.
If the recipient doesn't live at the address you printed,
do you want it forwarded? Do you want it returned? Do you
want it just thrown away? However you want the mail piece
handled, you probably would like a new address if it is available.
Did you know if they don't live at the address you mailed
to and you sent it presort standard, it usually is just thrown
away? At our local post office, they have a large commercial
trashcan just for this purpose, although they are actually
recycling these extra pieces. Go
here to learn in more detail about using ancillary endorsements.
You may have some familiarity with this term. Drop shipping
in this case means getting your mail closer to the source
of delivery. This can often help speed up delivery but it
also is limited to certain situations.
The two most common examples would be when a mailing has
a high concentration of pieces going to a specific zip code
(ideal for local mail) and mail that is being prepared for
an out of area delivery.
To take advantage of drop shipping, we must first have the
mail checked at a central location and once verified we can
then deliver it to individual branches for local mail or for
out of area mail apply express shipping labels. There is of
course a cost associated with delivery to cover additional
paperwork, travel and labor but we can help you assess what
those costs would be. In some cases if your mailing is large
enough there could be postage savings that would help offset
the additional costs.
We can mail internationally for you in bulk. The process
is different than mailing domestically and the more you mail
the better discounts you achieve. Simply provide your data
file for processing and we will figure your postage cost
and the total savings for comparison.
Savings are provided by commingling your mail with other
mail going to similar destinations. The USPS provides a program
for which we can take advantage of this bulk mail processing
and drop shipping to foreign countries. After your mail is combined for foreign
destinations it is shipped directly into the mail stream of the destination
country bypassing the usual domestic processing. This can cut 1 - 2 weeks off
delivery and offer significant savings over first class foreign rates. If you
have a product or service that would appeal to a foreign market, let us know in
the early stages.
Personalized letters in bulk - basically what a mail merge
is all about. If you have segmented data of any kind - giving
levels, membership tiers, health requirements, or educational
needs - we can provide individual letters in small or large
quantities. You can even add signatures for a more personalized
It is important that you have good data and that your data
is formatted correctly so that the appeal is consistent so
take care when building a database for this purpose. We can
also provide targeted mailing lists so you can reach an audience
that a personal letter about your company or organization
would have an appeal to.
When considering the use of signatures planning is needed
if you desire them in color (other than black). To use blue
for instance would mean designing the layout of the letter
prior to the letterhead being printed. This takes some care
when using variable data because while the signature must
be in a fixed location, the length of the letter may vary.
This can turn into a costly mistake if done incorrectly. Running
sample merges can help in the planning stages so please contact
us as early as possible if we are not involved in the design.
Signatures themselves should be written on white paper with
good ink coverage (no skips in the writing) so that a good
scan can be achieved. We find that having the signor provide
at least 3 samples allows us to pick the best example for
use in your letters. Don't wait to the last minute for this!
If for some reason the samples don't work out, it might be
tough getting the signor to do this again in a timely manner.
We are talking postage permits here. There are a variety
of choices for design purposes so allow yourself to be creative.
Most people think that you need a square box with some required
text in it - NOT TRUE! Well, the required text is true, but
even there you have some flexibility.
A box is not even required. You can have no box at all or
it can be a circle or a star or just about any shape you want.
You can use reverse print, print it in color and choose your
font. Your permit can even look like a meter imprint if you
There is information that is required for everyone. This
includes the class of mail, the statement "US POSTAGE
PAID" (upper, lower, or mixed case) city and state of
permit location and the permit number itself - "Permit
#2710" in our case. Also consider the use of a company
permit which allows you to replace the city, state and permit#
with the company name on the permit account. The 3 main advantages
1.) Brand Identity
2.) Appearance of mailing locally
3.) Use of multiple permit locations
With brand identity you can use your company name in the
permit for more recognition. The ability to have your mail
appear as if it were mailed from a local address (think a
national chain of stores) can add appeal to the recipient.
Finally, being able to mail out of different locations without
having to change the printed piece (because the city and state
would change in a regular format) allows for greater flexibility.
Processing Your Own Mail
Why would you do it? Well, for most, there are two reasons.
One is confidentiality. This is certainly a valid concern
but when dealing with a reputable company it shouldn't be.
Make your concern known so that it can be dealt with up front.
We handle sensitive data of all types - church membership
lists, medical data, sales data, propriety marketing processes
and when needed, we sign non-disclosure statements, some required
by law. Rest assured that access to your data we maintain
is well protected and secure.
The second reason? To save money, although in reality you can save
more money in most cases by using an outside service such as Kama
Inc. even when you have your own mailing operations. That
is because our experience and production capacity allows us
to process in volume at high speeds. We maintain up-to-date
CASS certified software which qualifies lists to obtain the
lowest postage rates the USPS offers. These rates are often
2.3 to 6.2 cents lower per piece than bulk mail rates you can
achieve using labels and processing on your own. Of course,
if you had 1 million pieces to send out, you wouldn't use
labels would you?
Do you have a database you use on a regular basis? Not sure
who your typical or best customer is or who you are selling
to? Would you like to find more customers like your best ones?
Then profile them!
We do this by comparing your database with current consumer
and business compiled lists for the attributes in those lists.
If a match is found we can then append your database with
relevant criteria such as age, income, home value, sales level,
ethnicity (for health related issues), pet ownership, computer
use - all types of information, even phone numbers when available.
There are different types of reply mail and the type you use
depends on what you need to achieve from your use of reply mail.
Probably the one most people are familiar with is BRM or
business reply mail. This type is used when you want to send
out a pre-paid envelope, which usually increases response. BRM is broken down into 4 different
options. These options have more to do with how much you will
pay for each piece returned.
There is always an annual fee and then possible additional fees with the idea
of keeping your processing cost low depending on the volume you expect to be
receiving back. At the basic level you will pay 74 cents per piece plus the applicable
first class postage. If you expect to receive more than 891
pieces (on an annual basis) then paying an additional $585
will lower your processing charge to 8 cents per piece. Go
here to read about BRM.
The other commonly used reply mail is CRM or courtesy reply
mail. Pay attention to this. If you include any reply piece
in an automated mailing it must meet certain standards and
for the most part must be at a minimum CRM mail with the appropriate
bar codes and information. DON'T MAKE THE MISTAKE of inserting
an envelope with a simple address if your mailing is automated.
Go here for more information on CRM.